Package
Advanced
Why Use This Feature?
✅ Track Visitor Behaviour – See what anglers or prospective members do after clicking on your Facebook or Instagram ads
✅ Measure ROI – Understand which campaigns drive bookings or sign-ups
✅ Improve Future Campaigns – Optimise targeting and content based on real activity
✅ Boost Conversions – Retarget people who visited your booking or membership pages but didn’t complete the process
Use Case – Retargeting Prospects Who Didn’t Sign Up
A fishery runs a Facebook ad campaign promoting season ticket sign-ups.
How It Works:
The Facebook Pixel tracks who lands on your Clubmate-hosted sign-up or ticket purchase page
Anyone who doesn’t complete the action is automatically added to a retargeting audience in Facebook Ads Manager
They are later shown a follow-up ad offering a discount or reminder
Ideal for:
✅ Increasing season ticket or membership sign-ups
✅ Reducing wasted advertising budget
✅ Running smarter, data-driven digital campaigns
🔧 How to Set Up the Facebook Pixel integration in Clubmate
Note:
The Facebook Pixel feature is provided by Meta (Facebook) and is not built by Clubmate.
To obtain a Facebook Pixel ID, you’ll need access to your Meta Business Manager account.
✅ Simply log in, go to Events Manager, create a new Pixel, and copy the Pixel ID.
💡 There is no subscription or payment required to create or access a Facebook Pixel – it’s completely free as part of Facebook’s Business Tools.
👤 Note: Only Owner Admin users can set this integration up.
Step 1: Open the Integrations Page
Click the Settings menu in the top-right corner of your Clubmate admin dashboard
Select Integrations from the dropdown list
Step 2: Select Facebook Pixel
Locate the Facebook Pixel tile
Step 3: Enter Your Pixel ID
In the field labelled Facebook Pixel id, paste your Pixel ID (you can find this in your Meta Events Manager)
Step 4: Finalise Setup
Click the green Set Up button to activate the integration
Example Setup View
Step 1: Enter your Facebook Pixel ID in the field
Step 2: Click the green Set Up button
✅ What Happens Next?
Once connected, your Facebook Pixel will begin tracking activity across your Clubmate-hosted pages, including:
Visits to sign-up or booking pages
Ticket or membership purchases
Enquiry form submissions
This data helps you fine-tune your marketing, retarget visitors, and improve your return on ad spend.
📘 Find out more about Facebook Pixel here:
https://en-gb.facebook.com/business/tools/meta-pixel